We currently have a permanent staff of 14 people under the leadership of our CEO, Russell Longmuir , in Brussels, nd Dubai (Middle East). In addition to the EFQM Management Team, the EFQM Board of Directors, assisted by 3 Committees, oversees EFQM's operations and ensure we maximise the added-value for our members.

For more information, feel free to contact us at efqmmiddleeast@efqm.org.

Russell Longmuir



Nationality: British

Role at EFQM: CEO

Russell started out as a banker in London and New York before moving into Management Consultancy where he spent 20 years working as a Partner at IBM, KPMG and the German strategy consultancy Zeb. In 2015, he became the CEO of BQF. Along the way he has also worked with several start-ups as a Board Advisor or CEO coach, which are now flourishing, such as Infrascale in the US and Temporall in the UK – a really exciting company that is trying to enable organisations to continuously measure their culture and the financial return it brings. In November 2018, Russell joined EFQM as Chief Executive Officer.

russell.longmuir@efqm.org - Tel + 32 2 775 35 11







Nationality: Italian

Ruolo in EFQM: Gianluca Mulè is currently holding the position of Chief Operating Officer in EFQM, with responsibilities over national partners and supervision of the EFQM Representative Offices (Italy & UAE).

Gianluca joined EFQM in 2006. He has managed the training department and had initially worked with EFQM as analyst to develop cases and to link teaching inputs to best practice. Gianluca began his career as a process engineer in the oil & gas sector with Technip Italy. He subsequently completed his background with training in the field of quality management and has gained experience of process and service sectors through roles in the quality departments of API, a refinery company in Italy, and Trenitalia, the main Italian railway operator. Gianluca is a graduate in Chemical Engineering from the university of Rome "La Sapienza".

gianluca.mule@efqm.org - Tel +32 2 775 3537





Nationality : Jordanian

Role at EFQM : In charge of the EFQM Middle East office.

Isra'a is responsible for managing EFQM activities in the Middle East Region . She  holds a Master’s Degree in Quality management from the University of Wollongong in Dubai and a bachelor degree in Agriculture from Mutah University in Jordan. She is an EFQM Award assessor, assessment team Leader with Dubai Quality Award and an EFQM Licensed trainer. She led various projects in quality management systems  and the implementation of  EFQM and Dubai Government Excellence Program models. Her aim as EFQM Middle East Manager is to collaborate with the excellence professionals in the region, government and private sector to help the various entities in the Middle East to improve their performance and services, come up with innovative and practical value adding solutions and eventually improve the quality of life.


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